our story

There is a beautiful sort of simplicity
at the base of the tera’s® story...

From Cow to Can: The Story of Tera's Whey

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Pure Nutrition, Simple Ingredients, Earth Friendly

“You Are What You Eat.”

When we think food, we think energy; energy that is nutritious and tastes delicious. We think balance; balance is crucial in maintaining a healthy diet and lifestyle. We think protein; protein is one of the body’s most basic needs next to vegetables, fruits, healthy fats, fibers and carbohydrates. Protein should energize, balance and supplement a healthy diet and lifestyle.

At tera’s®, we don’t just think protein should do these things, we make protein to do these things. Our products provide from 18g-30g of protein per serving. Our protein isn’t made with artificial ingredients or unnatural flavors, we leave those out. In fact, most of our proteins have 5 ingredients or less.

Our products are full of pure nutrition; that’s the tera’s® way.

“Simple Is Better.”

How we choose to fuel our bodies is largely influenced by ingredients and taste. Simple is better, but that doesn’t mean simple should be bland. Combining just the right amount of pure, simple ingredients can create a delicious taste.

At tera’s®, we don’t just think protein should taste delicious, we make protein taste delicious. To start, we use Organic Dairy Whey Protein Concentrate, Dairy Whey Protein Concentrate or Dairy Whey Protein Isolate. Next, we use organic ingredients like Organic Bourbon Vanilla and Organic Fair Trade Certified™ Dark Chocolate Cocoa. Finally, we add small amounts of Sunflower Lecithin to help all the ingredients blend well together.

Our products are full of pure nutrition; that’s the tera’s® way.

“What I Stand For is What I Stand On.”

Sustainability can be achieved through: recycling, solar panels, water waste elimination, plastic waste elimination and energy conservation. Whether it’s planting a garden in the backyard or adding a compost bin by the garbage can, every effort makes a difference.

At tera’s®, we don’t just think about sustainability, we practice sustainability. We source our dairy from local dairy farms and artisan cheese makers to eliminate excessive carbon emission from vehicle transportation. We use an ultrafiltration process to minimally impact the whey, keeping it as close to its natural form as possible. The water used during the whey-making process is later recycled and used to clean our facility. And, our roof is painted white to help reflect the sun’s rays and keep our factory cooler in summer, reducing energy use.

Our factory and sourcing processes are earth friendly; that’s the tera’s® way.

“A Healthy Outside Starts with a Healthy Inside.”

Eating well, exercising, resting, having fun and embracing the moment are just a few components that make up a healthy and balanced lifestyle. What you put inside your body is equally important as how you work your body. Whether you’re hiking, biking, running, walking, lifting, playing or doing; resting, recovering and refueling are equally as important.

At tera’s®, our protein is shaped to help you build muscle and get back to doing all the things you love. Whether you’re preparing for a competition or just having fun.

Our products are designed to support you and your active lifestyle; that’s the tera’s® way.

January 2008

Plant built in Reedsburg, WI

February 2009

Production for tera’swhey® begins in Reedsburg, WI. Reedsburg was selected due to the centralized location amongst Organic and Artisanal processors.

reedsburgh-plant-expansion-teras

July 2009

tera’swhey® brand launches!

First month of sales

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July 2009

Launched tera’swhey® Simply Pure/rBGH Free Dark Chocolate canister

July 2009

Launched tera’swhey® Simply Pure/rBGH Free Vanilla canister

September 2009

Launched tera’swhey® Organic Bourbon Vanilla Canister

September 2009

Launched tera’swhey® Organic Dark Chocolate Canister

September 2009

Launched tera’swhey® Organic Wild Blueberry Canister

June 2011

Launched tera’swhey® Organic Plain Canister

October 2011

Moved into first office + store front in Downtown Madison

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July 2013

Launched Goat Plain and Vanilla Honey canisters

September 2013

Reedsburg, WI Plant Expansion Begins

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October 2013

Tera Johnson and original investors sell brand to Omega Protein

January 2014

Reedsburg Expansion Complete

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January 2014

Started distributing Organic line in Canada

 

January 2014

Launched Tera’s Whey Blends

Tera’s® Fair Trade Certified™ Dark Chocolate Hunger Control Satiety Blend and Tera’s® Bourbon Vanilla Sustained Energy Blend

January 2014

Launched Simply Pure/rBGH Free Plain

July 2014

Reedsburg Expansion: Double capacity for Whey Protein Concentrate

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October 2014

Reedsburg Expansion: New lactose capabilities

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January 2015

Launched Simply Pure/rBGH Free in new larger 24 oz size canister

May 2015

Launched new blend: tera’s® Active Nutrition Recovery Blend – available in two flavors: Bourbon Vanilla and Fair Trade Certified™ Dark Chocolate

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May 2015

Launch Simply Pure/rBGH Free Whey Protein Isolate

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August 2015

Gained Gluten Free Certification

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