Coming up with a new look and feel for our tera’swhey® product line was no simple undertaking. Our new design needed to evoke all the positive and health conscious feelings that accompany our brand, in a clean and easy to recognize design, while carrying tera’swhey® into the future. After many creative sessions, design drafts and opinion polls, we are proud to unveil the new and updated look for tera’swhey®.
Our new packaging design gives consumers the ability to more clearly recognize tera’swhey® on retail shelving. The clean white background is set off by the brightly colored banners giving the product immediate brand recognition and making it stand out from the competition. It also boldly calls out some of the more important elements of our formulations, such as the fact that each serving offers at least 20 grams of protein and is gluten free. Additionally, consumers are able to easily discern our organic whey products from the rBGH free, and goat whey versions.
In addition to better product recognition and a crisp and clean design, every flavor of tera’swhey® was given a face lift as well, including exciting new design illustrations that more clearly represent each of the product’s unique flavor blends.
The new tera’swhey® packaging is a reflection of our company’s strong commitment to offering our consumer the purest and most wholesome whey protein products available. We look forward to the future as we hold fast to the values by which our original products were developed and our company was founded.
-be well, be vibrant.